Mary Rose launches with new branding by StudioLR

The Drum -

Edinburgh-based StudioLR has worked with strategic consultancy The Cambridge Centre to create the branding for a new visitor attraction that will showcase the Mary Rose – almost 30 years after the vessel was recovered in one of the most complex and expensive projects in maritime archaeology.

StudioLR worked with Scott Sherrard of The Cambridge Centre to define the brand and design the identity for the £35m project that will create an internationally renowned museum and permanent home in Portsmouth for the Mary Rose.

The branding will feature on marketing, promotional and merchandising material for the impressive new museum, which is expected to attract interest from across the world when it opens next year.

Lucy Richards, founder of StudioLR, said: “This has been a fascinating and challenging commission. The brand identity needs to bring the museum project and the story of this famous vessel to life – it will be seen by people across the world as the key image for the Mary Rose.

“One of our aims was to challenge preconceptions that this is just a historical ship – to broaden interest in the iconic story of the Mary Rose to include families and children. It is important to manage expectations about the ship, particularly to those people who think they will see a complete vessel at the visitor attraction.”

Scott Sherrard, chief executive of The Cambridge Centre added: “The story of the Mary Rose is a dynamic one and the new museum reflects that. It may start with a moment in time but it tells a never-ending story of continuing revelation.”

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