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Richard Verrier -
It's a living, breathing ocean that you can "dive into," exploring underwater habitats from the Indian Ocean to the Sea of Cortez while encountering thousands of fish — as they swim across your computer screen.
The fish and fauna are created by artists from Los Angeles to Seoul and Mumbai, India, and are programmed to behave as they would in their natural habitat — enabling viewers to tag, follow and even buy their favorite fish.
This is not an online game or an animated movie. Nor is it a social media site.
It's an interactive online world that combines elements of all three mediums to create what its designers proclaim is a new form of entertainment — and a potentially lucrative new business.
Venice startup Wemo Media has spent the last two years developing the Web application, named theBlu, which has been in a test phase for several months but officially debuts this week.
It is the first of several entertainment projects the company hopes artists will collaborate on that harness the global reach and interactivity of the Web.
Unlike a traditional studio, Wemo essentially functions as a virtual studio in which the animators and computer programmers aren't housed in a traditional bricks-and-mortar building.
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